[Webinar] Getting to DAM 4.0

We’ve reached an important inflection point in Digital Asset Management (DAM). With AI rapidly reshaping how content is created, discovered, and delivered, Real Story Group’s Managing Director Jarrod Gingras has just published the definitive guide DAM leaders need to meet the future successfully: Getting to DAM 4.0 Watch this webinar for a sneak peek at what’s inside the book, including the DAM 4.0 Framework and the playbook for getting there. 0:00 Welcome 2:20 New book available; where to get it 3:42 Do we even need Digital Asset Management (DAM) in an AI-driven world? 5:22 Peak inside the book 7:50 The DAM 4.0 Framework 12:30 Who is asking for a DAM? (It’s not who you might think) 15:42 From Content Supply Chain to Content Demand Chain 17:59 A “Trusted Source of Meaning” is replacing a “Single Source of Truth” 19:49 Inside the Content Warehouse 21:15 Entities & Taxonomy 23:43 Which tech vendors will get you to DAM 4.0 25:25 Designing for Unknown Destinations 27:35 Too many DAMs? 29:16 Summary