AI and Analog w/ JIG

AI can make a small creative team faster... but it can also flatten the very thing clients pay for: the human touch. Taylor Pfeifer sits down with Chad, Frank, and Eric of JIG to unpack how they are using AI without losing craftsmanship, instinct, and soul.What starts as a conversation about a Saskatoon creative studio quickly turns into a sharp, honest look at the future of creative work. JIG is building custom apps, automating payroll, and using AI for the tedious stuff—but drawing a hard line when it comes to story, writing, and the parts of the process that need a human eye. The result is a business that is both deeply analog and aggressively future-facing.You will discover: Why JIG describes itself as both anti-AI and pro-AI at the same time How Chad, Frank, and Eric balance each other out as a three-person creative team The story behind JIG’s name, and how a love of fishing shaped the brand Why Frank believes energy, effort, and craftsmanship literally live inside the work How the team uses AI as a tool for operations, not originality Why the team thinks film photography, live events, and local-scale art are about to matter more than ever Frank shares the career leap that took him from corporate burnout to co-founding JIG, Chad breaks down the tension between urban and rural life and why practicality beats fashion in the shop, and Eric opens up about finding his way back to video through family, curiosity, and a machine that powers his every morning. Together, they reveal what it takes to build something creative without letting automation take over the heart of the work.This episode goes beyond a simple AI conversation. It is about making things with intention, protecting original ideas, and remembering why the process matters as much as the final product. If you care about creativity, small business, analog craft, or where AI actually fits in a human-centered workflow, this one is essential listening.Perfect for creators, founders, photographers, and anyone trying to stay inventive in a world moving faster than ever.