Webinar Recap | Influence Nonprofit Buying Using Behavioral Science with Nancy Harhut

Standard B2B sales pitches fail with nonprofits because these buyers care about risk avoidance and stewardship, not corporate ROI. Pushing aggressive pitches only creates friction, so you must tap into the cognitive shortcuts that actually drive social impact decisions. Learn how to bypass institutional inertia by tapping into the hardwired cognitive shortcuts that drive decision-making in the social impact sector. Watch as Sarah Medilo and guest speaker Nancy Harhut break down how to transform skeptical buying committees into motivated, action-oriented partners. 🔔 Follow our LinkedIn page to stay updated on future webinars and organic growth strategies:   / nexus-marketing-agency   00:00 - Introduction 05:57 - Principle 1: Loss Aversion & The Curiosity Gap 09:45 - Loss Aversion vs. FOMO 12:20 - Principle 2: Simplifying Cognitive Fluency & The Rule of Three 15:22 - Principle 3: The Pratfall Effect 21:00 - Principle 4: Closing Open Loops & The Zeigarnik Effect 23:23 - Demo: Operationalizing Behavioral Science in HubSpot 31:54 - Key Takeaways & Summary 33:37 - Book Recommendation & Free HubSpot Audit Offer