ATI Beat NVIDIA. So Why Did It Sell to AMD?

At the end of 2004, ATI was ahead of NVIDIA in graphics chips. The Radeon 9700 had shaken up the market, and ATI's chips were inside the GameCube and the Xbox 360. Less than two years later, ATI agreed to sell itself to AMD for $5.4 billion. Why would a company that was winning decide to sell? This is the story of the Canadian company behind the Radeon. It covers how ATI took the lead, what it was actually up against, and what happened to its name after the deal. Which was your first graphics card, a Radeon or a GeForce? Tell us in the comments. #ATI #Radeon #AMD #NVIDIA #TechHistory #TechFallout