How Nissan Won the World and Lost Its Way

Nissan gave us the 240Z, the Skyline GT-R, and cars that generations of enthusiasts still dream about. How did the company behind those icons lose so much momentum? From a small Tokyo workshop to Datsun’s worldwide breakthrough, this is the story of the people, cars, and decisions that built Nissan—and the problems that put its reputation under pressure. We explore the Renault rescue, ambitious growth targets, CVT ownership concerns, missed opportunities, and the comeback Nissan is attempting today. Can Nissan earn buyers’ trust again? CHAPTERS 00:00 Nissan’s two reputations 00:55 Before Nissan had a name 02:05 How Datsun earned its reputation 03:17 Going global and creating legends 04:28 The Renault rescue 05:19 Innovation meets ambition 06:13 Growth, discounts, and ownership concerns 07:29 A changing market and another crisis 08:26 Nissan’s recovery plan 09:28 What a real comeback would take Which Nissan made you care about the brand—and what would it take for you to buy one today? Tell us in the comments. Subscribe to @worththewheelsTV for automotive stories, ownership costs, and what cars really cost. Worth the Wheels | WHAT CARS REALLY COST