Fixed Ops Friday w/ Wilson, Grajewski, Goerlitz, Martin & Egan | Daily Dealer Live

Today's show features: CJ Wilson, Owner and GM at Porsche Fresno Sarah Grajewski, Chief Operating Officer at PureCars Luke Goerlitz, Service Manager at Napleton Palatine Subaru Maureen Martin, VP Strategic Aliances at Dynatron Damon Egan, Service Director at Sherwood Ford This episode is brought to you by: Presidio – Today’s episode is brought to you by The Presidio Group, one of the automotive industry’s leading buy-sell advisors. Visit Presidio’s new Research & Reports portal for M&A insights, blue sky multiples, exclusive benchmark data with NCM Associates, dealer sentiment, and analysis of the trends shaping automotive retail at https://thepresidiogroup.com/ Dynatron – Dynatron helps automotive dealerships uncover hidden profitability opportunities within their Fixed Operations departments through data-driven insights, market-based pricing strategies, and expert guidance. Trusted by more than 4,000 dealerships across North America, including 9 of the top 10 dealer groups, Dynatron transforms complex service data into actionable strategies that optimize labor performance, protect margins, and drive sustainable growth—all while enhancing the customer experience. Learn more at https://www.dynatronsoftware.com/cust... [10:50] First Up, C.J. Wilson, Owner and GM at Porsche Fresno, joins to discuss the Porsche Mission S launch on the same day as the Tesla Roadster. [32:40] Next, Sarah Grajewski, Chief Operating Officer at PureCars. She helped us pull apart one of the wildest stories we've chased — Carvana and Google Business Profiles. Picture this: hundreds of profiles, and more than a hundred pointing not to real facilities, but to government buildings, homes, and parking lots across 36 states. What on earth is going on there, and what does it mean for every dealer running Google ads? Sarah connects the dots. [42:25] Then, Luke Goerlitz, Service Manager at Napleton's Palatine Subaru. Everybody's chasing shiny new technology — Luke went the other way. He got his team to actually use the tools they already had, and the jump in video inspection adoption is the kind of number that'll make you rethink your whole strategy. The secret wasn't buying anything. [53:42] Next, Maureen Martin, VP of Strategic Alliances at Dynatron. Here's her contrarian punch: your service department can look perfectly healthy on every traditional metric and still be bleeding money. Where's it hiding? And joining her, Damon Egan, Service Director at Sherwood Ford — who looked at a department that was already winning and found more. A forty-nine percent swing. Stick around Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤   / guydealership   Instagram ➤   / cardealershipguy   TikTok ➤   / guydealership   LinkedIn ➤   / cardealershipguy   Threads ➤ https://www.threads.net/@cardealershi... Facebook ➤ https://www.facebook.com/profile.php?... Everything else ➤ dealershipguy.com