Gearing Up for Growth - ‪@CanyonBicycles‬'s Journey to Customer Centric Excellence

This keynote was recorded at aim10x Europe in June 2025. 🔖 Read the key takeaways: https://o9link.com/uiBM6 As the first direct-to-consumer cycling brand, Canyon is on a mission to become the industry’s most inspiring and innovative player by 2026. But delivering on that ambition requires more than performance on the road: it demands precision in planning and forecasting to ensure customers receive the right products when and where they need them. In this session, Paul Tips, Canyon’s Product Owner, shares how the company reimagined their planning foundation, embraced a data-driven and collaborative operating model, and unified demand and supply through advanced cognitive planning.