It’s Not Too Late: Profit Optimization for Peak 2026

Think your peak plan is already locked? Think again. Most retailers are still optimizing to ROAS, which can lead to wasted spend across Google, Meta, TikTok, and beyond. In this session, we’ll unpack how to rethink peak performance through the lens of profit — factoring in returns, COGS, and LTV, not just ad platform metrics. Rosie, the data scientist behind ASK BOSCO®, joins John and Dan for a practical conversation on what makes profitability optimization hard, what better planning looks like, and why it’s never too late to make smarter changes during peak.