The Wine World Laughed at Celebrity Wine. It Shouldn't Have.

Snoop Dogg's $15 wine became the best-selling new wine ever recorded. Then it started falling. Our Vintage Chart — every major region, every recent vintage, one page: https://terroirjournal.com/chart-yt You have probably seen a famous face on a wine label and kept walking. This is the story of what happened when America did not: a rapper's Cali Red, Brad Pitt's Miraval rosé, a Post Malone brand run by a machine, and the shop owners who watched who was actually buying. The wine world laughed. Then the sales numbers came in, and then the discounts... More from TERROIR: Inside China's Abandoned Bordeaux Estates -    • Inside China's Abandoned Bordeaux Estates   A Junk-Car Billionaire Is Buying Up Wine Country -    • A Junk-Car Billionaire Is Buying Up Wine C...   Chapters: 0:00 A rapper's face on a $15 bottle 0:45 The wine world laughed 1:00 Five million cases and who was buying 2:08 Brad Pitt's Miraval 3:25 The fine print 4:35 The machine 5:58 The critics 7:38 The fall 8:44 Ask the people selling it 10:11 Sixty million bottles