F&I Roleplay - When a customer says "I trust the brand - I don't need a warranty"

https://www.FinanceManagerTraining.co... How do you, as an F&I Manager, respond when a customer says (example) "I'm buying a Honda, I don't need a warranty". In this F&I Training lesson, we talk about this exact scenario. It is common for someone to believe in the brand that they are purchasing. After all, there are many brands with excellent reputations. So how do you explain to a customer the value in purchasing your vehicle service contract in these situations? Learn More: https://www.FinanceManagerTraining.com