Canada’s $7 Glasses Are Crushing a $165 Billion Monopoly — Here’s How

A Canadian Brand Just Made Glasses for $7, and a 60-Year Monopoly Is Cracking Canada’s $7 Glasses Are Crushing a $165 Billion Monopoly — Here’s How Two pairs of sunglasses. One costs $279. The other costs $7. They block the same sun. For sixty years, one company has quietly controlled what you pay to see clearly. It makes the frames, makes the lenses, owns the stores, and in the U.S. even runs the insurance plan that tells you where to shop. Then a small brand from Montreal, a closed paper mill in Quebec, and a material made from Canadian trees changed the price of glasses forever. In this video: 👓 Why a basic prescription pair at the mall can cost $419 🛡️ The three weapons the eyewear giant uses to keep prices high 🌲 How a mill-town engineer turned wood pulp into a frame that bounces 💸 What really happens to your $419, dollar by dollar 📉 How a $7 pair is taking a $165 billion monopoly apart 🔔 Subscribe to Ambrose Ethan for more stories about giants that finally meet their match.