How to Land Your First Interior Designer Client as an Artist

This is part one of a three-part series on working with interior designers as an artist. In this episode Hayley White, artist, gallery owner, and business coach for artists, shares what she learned working for interior designer Courtney Agosti about being memorable as a vendor, why a PDF trade portfolio is the most important thing you can send a designer, and how to approach outreach in a way that actually works. What we cover: Why designers hire the vendor they remember, not always the most talented one The packaging moment that stuck with Hayley for over a decade and what it means for your outreach Why a PDF portfolio works when a website link alone does not How to think about who to reach out to first The importance of starting local and building an outreach spreadsheet Subscribe to Paper Trail on Substack for the full written breakdown of part one including the four best sources for finding designers, who specifically to email at each firm, what goes inside the PDF page by page, and the exact outreach template Hayley has been using recently. Part two drops next Tuesday and covers everything that happens once a designer says yes. Part three covers how to get rebooked and turn one project into a long-term relationship. Follow Hayley: Instagram: @hayleypricewhite | @theartcoachingclub | @thescoutedstudio Substack: Paper Trail Podcast: The Art Coaching ClubDesigners (Part 1)