How to Grow Your Following on LinkedIn — According to LinkedIn's Head of Scaled Programs

The time to start building your following on LinkedIn is now! In this episode of Buffer Chat, host Kirsti Lang sits down with Callie Schweitzer, Head of Scaled Programs at LinkedIn, to explore how to become a LinkedIn creator in 2025 — straight from the source. Callie shares expert advice on growing your audience, building an authentic personal brand, and making the most of LinkedIn’s evolving features. Whether you're a beginner dipping your toe into LinkedIn content or an experienced creator looking to take things to the next level, this conversation is packed with practical takeaways and inspiring insights. What you’ll learn: 10:17 Where to start on LinkedIn as a complete beginner 12:10 How to level up as an intermediate creator 14:13 Some ideas of how to lean into LinkedIn video if you're camera-shy 18:07 How companies are empowering "corporate social employees" to become brand ambassadors. 19:19 The place of text-based content on LinkedIn 20:48 Callie's top tip for success within the LinkedIn algorithm 23:40 Some social media trend predictions for 2025 -- ✨ Follow Callie on LinkedIn:   / callieschweitzer   --- 📚 More resources for LinkedIn success: ► The Best Time to Post on LinkedIn to Boost Your Following + Engagement → https://buff.ly/4agdDEa ► LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team → https://buff.ly/40coPwD ► 20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out) → https://buff.ly/4aen5aM ► LinkedIn’s Video Feed is Here: Here’s How to Create + Share Video on the Platform → https://buff.ly/4adNXrN -- 🔔 Subscribe to Buffer for more social media tips, tricks, and resources for creators, small businesses, and social media managers. ► Get started with Buffer for FREE: https://buffer.com ► Join the Buffer community: https://buffer.com/community -- 👀 Find us on social LinkedIn:   / bufferapp   Instagram:   / buffer   Threads: https://www.threads.net/@buffer Bluesky: https://bsky.app/profile/buffer.com TikTok:   / bufferapp   Facebook:   / bufferapp   Mastodon: https://mastodon.world/@buffer