PostHog Demo (2026) for Marketers & Product Teams

We manage 20+ PostHog accounts from bootstrapped startups to companies spending $250K/month on ads. This is everything we've learned about using PostHog for both product and marketing analytics. 🔗 Work with us: visionlabs.com/posthog 00:00 Introduction - What this PostHog tutorial covers 01:48 PostHog interface tour - Navigating the sidebar & enabling features 02:29 Product analytics explained - Creating insights & reports 02:57 Trends reports - How to build trend charts in PostHog 03:29 Scorecards - Adding numbers to your dashboard 03:41 How to create dashboards in PostHog 04:09 Funnels & conversion tracking - Drop-off analysis & correlations 05:54 Retention analysis - Tracking user return behavior 06:42 User paths - Mapping customer journeys 07:42 Lifecycle reports - New, returning & dormant users 08:23 Dashboard deep dive - Layout, tags & folders 10:38 Date range filters - Managing time-based reporting 11:37 Dashboard breakdowns - Segmenting your data 12:25 Filtering dashboards by cohorts & properties 13:04 Adding text annotations to dashboards 13:45 Web analytics in PostHog - GA4 alternative 15:11 Page reports (Beta) - Single page analysis 15:57 Session recordings setup - Where to find replays 16:34 Session replay demo - Console, network & DOM tracking 17:32 Session replay pricing - Sampling to reduce costs 18:43 LLM analytics - Tracking AI costs in PostHog 19:43 LLM cost tracking by model - GPT, Claude & more 20:46 LLM traces & generations - Monitoring AI usage 21:26 Data pipelines & destinations - Sending PostHog data externally 22:06 Meta Conversions API integration - Facebook ads optimization 24:00 Event naming best practices for PostHog 24:06 Workflows - Automated emails & Slack notifications 25:04 Workflow triggers - Frequency & exit conditions 26:08 Surveys in PostHog - NPS & user feedback 27:03 Survey customization - Styling & branding options 27:48 Notebooks - PostHog's secret documentation feature 29:42 What we didn't cover - Feature flags, experiments & heat maps