Market Insight Webinar UK 2026

What matters most for B2B decision-makers in the UK? Danish sector experts and VikingGenetics bring first-hand market experience: Lise Walbom, CEO of Food Nation, unpack how UK decision-makers perceive Denmark and Danish agri-food solutions, drawing on findings from Im-age Brief 2026. Jan Bay-Smidt, Minister Counsellor at the Royal Danish Embassy in London, shares the latest market developments and opportunities for Danish exporters. Henrik Soussi, CSO of VikingGenetics shares first-hand experience of operating in the UK market.