Market Insight Webinar Japan 2026

What matters most for B2B decision-makers in Japan? In an increasingly uncertain world, trust, stability and reduced risk are becoming important factors in export markets. 79% prioritise a stable and predictable food supply over achieving the lowest possible price. 73% believe that regulation and control in Denmark contribute to healthier food products and solutions In the webinar Danish sector experts and companies bring first-hand market experience: Lise Walbom, CEO of Food Nation, unpacks how Japanese decision-makers perceive Denmark and Danish agri-food solutions, drawing on findings from Image Brief 2026. Marie Louise Flach de Neergaard, Minister Counsellor at the Royal Danish Embassy in Tokyo, will share the latest market developments and opportunities for Danish exporters. Mette Sivebæk Knudsen, Senior Global Public Affairs Manager, at Arla Foods Ingredients will share first-hand experience from operating in the Japanese market.