Ep 403: How to be profitable in parcels
Ian Kerr
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Ep 403: How to be profitable in parcels
12 просмотров · 8 дней назад
Ian Kerr
267 подписчиков
12 просмотров · 8 дней назад
Gordon Steward, Marketing Director, The Information Factory, shares how cost allocation can help drive profitability in parcel delivery and avoid the race to the bottom. We cover:
• What senior executives need to know about cost allocation in the last mile
• Balancing costs with USO obligations
• Parcel volume growth while revenue per parcel is under threat
• Cost allocation and the letters service
• Responding to regulators' USO demands
• How to be profitable in parcels and avoiding being in the race to the bottom
• Identifying unprofitable customers
• Measuring end-to-end costs - including hidden costs such as customer service
• The importance of understanding the true floor cost position
• The risk of reducing prices to win business
• Bringing operational, sales, finance and business data together
• Identifying avoidable costs
• Pricing for profit
• Creating a new service and setting profitable pricing