Sarah Hazel, Director of Marketing and Business Development at BCM Law, P.C.

In this episode, Kristo sits down with Sarah Hazel, Director of Marketing and Business Development at BCM Law, P.C., to talk about framing relationship attorneys as account managers. Sarah walks through her process for lawyers leading cross-functional client teams, defining clear expectations, building systems and fostering the kind of ongoing feedback loop that turns client service into client retention. Sarah's formula, Great Attorney + Effective Account Manager = Trusted Advisor, leads to clients asking for guidance beyond the current file. Finally, with a shared background on the stage, Kristo and Sarah discuss her observation that the theater-to-law-firm pipeline is strong and brings real value to creative collaboration inside law firms.