Focus Group: A smooth transition with Edge Migrate

How can partners reduce churn and modernise legacy PBX customers at scale? Many partners still support large estates of legacy PBX systems from vendors such as Toshiba, Samsung, NEC and Panasonic. As manufacturer support disappears, these customers become more vulnerable to churn, creating both operational and commercial challenges. In this video, Ross Clinch, Head of Proposition for UC and CX at Focus Group, explains how Gamma Migrate helped Focus Group identify and move cohorts of legacy PBX customers onto more strategic communications platforms. By working closely with Gamma's Professional Services team, Focus Group was able to: Identify the most suitable customers to migrate based on size, technology and complexity. Migrate customers without diverting engineering and operational teams from day-to-day activities. Reduce risk through detailed planning, product mapping and due diligence. Improve customer experience by moving organisations onto more strategically aligned platforms. Create opportunities for greater customer retention, upsell and cross-sell growth. The result was a structured, low-risk migration programme that helped Focus Group modernise its customer base, reduce churn and deliver a better experience for both customers and internal teams.