The Coupon That Killed Bed Bath & Beyond: How 1,500 Stores Vanished

Everybody had one in a kitchen drawer: the blue 20% off coupon. It helped build Bed Bath & Beyond into a chain of more than 1,500 stores, and then it helped destroy it. Add $11.8 billion in stock buybacks and a turnaround that backfired, and by 2023 every store was closed. 🛒 The average U.S. household spends about $6,200 a year on groceries and around $150 a month on impulse buys. Trim 10% of the groceries and a third of the impulse buys, and that's about $1,200 a year back in your pocket. My guide "Came For One Thing" shows you how: 58 real hacks + cheat sheets for Walmart, Costco, Target and Aldi: [https://carttheory.gumroad.com/l/came...] CHAPTERS 0:00 The Blue Coupon 0:36 Floor to Ceiling 3:04 A Billion Coupons a Year 5:03 $11.8 Billion Out the Door 7:16 The Target Plan That Backfired 9:16 Bankrupt 10:58 The Coupon Comes Back 12:45 How to Beat the Coupon 14:02 Final Thoughts SOURCES: CNN Business, CBS News, NPR, Knowledge at Wharton, Retail Dive, Company Histories, NBC News, Newsweek, Bed Bath & Beyond Inc., U.S. Bureau of Labor Statistics, Slickdeals Cart Theory is an independent channel and is not affiliated with, sponsored by or endorsed by Bed Bath & Beyond, Overstock, Target, Amazon or any company mentioned. All trademarks belong to their owners. #BedBathAndBeyond #Retail #Coupons