EP 4: Asha Martel - Inside the Lens of OBI Creative

In this episode of From the Nest, hosts Raoul and Charles talk with Asha Martel — a Creighton and J Blue Agency alum now working as a social media strategist (soon to be account manager) at OBI Creative — about what it's actually like building a career at a marketing agency. Asha traces her path from PR internships and journalism classes through a postgrad PR agency role into social media, and explains how that PR background — brand awareness thinking, tight deadlines, fact-checking discipline — still shapes how she approaches social strategy today...