98 Years of Legacy & 5 Generations of Brilliance | SGL's Carats & Conversations | Episode 13

SGL presents episode 13 of Carats & Conversations in conversation with Mr. AVR Siddhant A Legacy Built & Shaped by 5 Generations! For nearly a century, AVR Swarna Mahal has been a name synonymous with trust, purity and the rich jewellery traditions of South India. Founded in Salem in the late 1920s, the brand has evolved across five generations while staying deeply rooted in the values that built its legacy. In our latest episode of SGL's Carats & Conversations, we sit down with Mr. AVR Siddhanth, 5th generation Director of AVR Swarna Mahal, for a conversation that goes beyond jewellery, exploring the journey of a family legacy, the changing expectations of today’s jewellery consumer, and the responsibility of carrying a heritage brand into it's next chapter. We also explore what it means to preserve the craftsmanship and cultural identity of South Indian jewellery while building a brand that continues to innovate, expand and connect with a new generation of consumers. . What began as a vision to bring integrity and transparency to the diamond trade has today grown into a global presence across 5 countries, 25 locations and 209 geo footprints. Founded in 2007 in London, SGL has become one of the world’s most trusted names in diamond certification, powered by 500+ dedicated professionals worldwide. In recent years, we’ve launched Experience Centers in Dubai, Mumbai, Jaipur, Surat & Hyderabad! Welcoming you with spaces to engage transparently with state-of-the-art instruments & gemmologists with expertise in the trade. Every certificate we issue is more than just a document; it is a symbol of reliability, backed by science and driven by passion. . SGL I Website https://www.sgl-labs.com/ SGL I LinkedIn   / sgl-labs   SGL I Facebook   / solitairegemlab   SGL I Instagram https://www.instagram.com/sgl_labs/?h... SGL I Threads threads.com/@sgl_labs