KODAK — The Company That Invented the Future and Still Lost Everything

Kodak helped invent digital photography. It even became America’s leading digital camera seller. So why did it still end up in bankruptcy? This Kodak documentary explores the rise and fall of a photography empire—and why its collapse was far more complicated than simply “ignoring the future.” From George Eastman’s promise, “You press the button, we do the rest,” to Steven Sasson’s groundbreaking digital camera prototype, discover how Kodak made photography part of everyday life. Then follow its struggle to replace a business built on film, processing, and repeat purchases with a digital world where taking more pictures no longer meant buying more film. We explore Kodak’s EasyShare cameras, its push into online photography and printing, and the smartphone revolution that changed how people captured and shared their memories. Kodak saw the future coming. The harder question was how to make money in it. 💬 What do you think Kodak should have done differently? Share your thoughts in the comments. 🔔 Like this video and subscribe for more stories behind iconic brands, business empires, and the decisions that changed everything. 📺 Keep exploring the channel for another extraordinary business documentary. #Kodak #BusinessHistory #BusinessDocumentary