SAAS IN THE EU OR US ? The Disadvantages

Is it even worth building a SaaS in Europe? Most SaaS content on YouTube comes from US founders, but Europe is a completely different game: dozens of languages, different regulations in every country, more risk-averse buyers and much smaller markets once you niche down. In this video I break down the biggest differences between building SaaS in the EU and the US, from my point of view as a founder in Luxembourg building software for accounting firms. Then I share where I'm at with Sorvyn: finding a technical partner, still being pre-revenue, cutting features, fixing our onboarding and what happened when I tested Meta ads. ⏱️ Chapters 0:00 Intro 0:22 EU vs US: two different worlds 2:35 One language vs a dozen 3:29 Market fragmentation: my whole market is 500 firms 4:57 Every country has its own rules and mentality 6:35 Funding and risk appetite 7:28 GDPR, regulations and currencies 8:40 The biggest difference: buyer mentality 11:37 Why so few European SaaS founders share their journey 13:38 Where I'm at with Sorvyn 14:12 I found a technical partner 15:57 Still pre-revenue: why we're cutting features 17:12 Fixing a bad onboarding 18:37 Free trials and the firms that never logged in 19:25 Meta ads test: €250 for 2 meetings 20:17 Direction over hard work 21:32 Outro About me I'm Patrick, a police officer in Luxembourg building a SaaS on nights and weekends. I'm documenting the whole journey: what works, what doesn't and what it really looks like to build software in Europe. 🔗 Sorvyn: https://sorvyn.ai 📸 Instagram: @patrick.marrib Are you building a SaaS in Europe? Tell me in the comments which difference hits you the hardest. #SaaS #Startup #Europe