How Tröegs Built for Long-Term Growth: 5 Brewery Lessons from Chris & John Trogner

What can brewery owners learn from Tröegs’ experience growing from a small operation into a larger, more complex business? In this interview with BREWER Executive Editor Jon Sicotte from our 2021 cover story, Chris and John Trogner share key lessons on choosing a home market, finding the right distribution partners, building a distinctive beer portfolio, defining quality, and developing teams that can make decisions as the brewery grows. They also discuss how experimentation can be balanced with the practical demands of running a business. The conversation focuses on enduring business lessons rather than current market conditions. Read the article: Bucking Style Definitions, Troegs Scratches Its Itch (https://www.bluetoad.com/publication/...) This Brewer Mag Podcast is brought to you by Keg Logistics. With the most keg program options and flexible payment terms, even the smallest operation can get the highest quality German-made kegs with their rent-to-own, short-term leasing, pay-per-fill, sale and leaseback, and export keg programs. More at ⁠⁠⁠KegLogistics.com/brewermag.