Market Intelligence for Tech Sector Marketers | Insights with Tim Gower

Marketing teams in the technology sector are expected to do more than just run campaigns. They are increasingly involved in shaping strategy in fast-moving and competitive markets. In this webinar, Tim Gower from The Business Research Company explains how marketing teams use market intelligence to make better strategic and commercial decisions. With more data available than ever, the challenge is knowing what actually matters. This session focuses on identifying key signals, understanding competitors, and uncovering real growth opportunities. Key topics covered: • Aligning product and go-to-market strategies with market demand • Tracking competitor activity to refine pricing and positioning • Understanding buyer intent to support revenue growth • Strengthening branding and demand generation If you work in marketing, product marketing, or growth in a B2B or SaaS environment, this session will be useful. More insights coming soon - stay tuned. #marketing #marketintelligence #b2bmarketing #productmarketing #growthstrategy #gotomarket #saas #marketingstrategy #demandgeneration #businessstrategy #analytics #revenuegrowth