How to Track Competitor Pricing Before, During, and After Major Sales Events

Competitor pricing does not wait for you to catch up. In this OpenBrand webinar, analysts Jordan Carter and Avery Bissett walk through how brands and retailers plan for, monitor, and measure the impact of major promotional events like Prime Day, Black Friday, and Cyber Monday. Jordan Carter covers small appliances at OpenBrand, including floor care, small kitchen appliances, and home comfort. Avery Bissett covers notebooks and desktops across the US and global markets. The session breaks the promotional period into three phases: Pre-Event: How to use category, subcategory, and brand-level pricing benchmarks to know what competitors will do next, using real Prime Day 2025 vs. 2026 data across vacuums, blenders, hair dryers, and countertop cooking. During-Event: How daily pricing data catches manufactured discounts before you match them, including a real look at iRobot's Roomba 105X, where a list price change (not the actual promotion) drove a small discount bump. Post-Event: How Mindshare survey data shows whether promotions actually moved share and demand, including why shoppers who planned to buy a microwave ended up buying an air fryer instead, and where Amazon shoppers go next (Walmart, Costco, and beyond). Timestamps: 0:00 Welcome and speaker introductions 2:34 Pre-Event: building your promo calendar 13:30 During-Event: daily competitive price monitoring 20:50 Post-Event: measuring promo impact with Mindshare data 30:00 Year-round price tracking Questions about your category? Reach out to our analyst team anytime at openbrand.com/contact-us