VFX Is Dead. This AI Filmmaker Says So | Joe Lygoe | What We Learned About Creativity & AI Ep.01

That's the verdict from AI filmmaker Joe Lygoe when we asked whether traditional post-production has a future. Bold words. Then he showed us his full remake of Thriller starring his own family, costing £200. This is episode one of “What We Learned about Creativity & AI”, our new series on what's really happening at the sharp end of AI and creative production. No hype. Just honest conversations with the people doing the work. In this episode, QP’s Creative Director Alex and Joe cover: Hybrid "grey room" shoots and why green screen is on borrowed time Why agencies need to stop selling Hollywood CVs Ads that only one person will ever see Whether AI can ever hold our attention for 90 minutes Honest and unfiltered, this is a must-watch for anyone in advertising, film, production or brand marketing. Chapters 00:00 Intro: Joe’s journey from Saint Martin’s to AI 03:32 The most exciting thing in creative AI right now 05:44 From 8-second clips to full scenes in a year 07:22 The 85% to 95% rule 08:06 Hybrid production and grey rooms explained 14:07 What problem is AI actually solving? 18:29 “You’ve invented fire”: pitching in real time 21:48 Is VFX dead? 25:33 What agencies of the future look like 40:59 Taste, lived experience and the human story 48:29 Can you still tell it’s AI? 53:03 Is a traditional shoot now an indulgence? 58:08 Joe’s process: briefing an AI ad from scratch 1:03:11 The rising cost of the best models 1:04:20 Documentaries, live and the limits of AI 1:06:12 What scares an AI filmmaker 1:07:16 Where to find Joe Find Joe: linkedin.com/in/joelygoe joelygoe.com QP AI Studio: https://qp.agency/ai-studio   / qpagency     / qp.getshorty   action@qp.agency #AI #GenerativeAI #AIFilmmaking #VFX #Advertising #CreativeProduction #AIStudio