How a Brick Lane Café Built 4 Revenue Streams | Bellwether Live with High Grade Coffee

In 2017, Liam and Stevie set up a coffee stall on Brick Lane with a bench made of pallet wood and a two-group machine they plumbed in by hand every morning. "We were the pop-up that stayed up." Nine years later, High Grade Coffee is a café-roastery beneath the old Truman Brewery arch — producing 8.5 to 9 tons of coffee a year from a room roughly 5 by 5 metres, with a team of two (often one). The catch: their café sits inside a Grade 2 listed building, where venting a traditional roaster through the walls simply wasn't allowed. In this webinar, Liam shares how the ventless, electric Bellwether Shop Roaster let High Grade roast on-site with no ductwork and no structural changes — and how one machine unlocked four distinct revenue streams: café service, retail bags, wholesale to partner cafés, and a white-label programme. Watch to learn: • How to roast commercial volumes in a tiny footprint with no venting or construction • How one roaster became four revenue streams from a single piece of kit • The real economics: a full roastery setup for £26,000, financed and now paid off 👉 Read High Grade's full story: https://bellwethercoffee.com/customer... 👉 Explore the Bellwether Shop Roaster: https://bellwethercoffee.com/shop-roa... 👉 See what roasting could do for your business: https://bellwethercoffee.com/roi-calc... #CoffeeBusiness #InHouseRoasting #BellwetherCoffee