WHAT STOREFRONTS SAY

WHAT DO FAÇADES SAY ABOUT A STORE? - We take a quick look at what storefront might tell us a lot about the business - even if we sense it only in the few seconds it takes to walk past it. Try it: The next time you're out, 'pause and replay' the shopping street you just walked. What did each storefront whisper to you, consciously or not? Did some pull you in while others left you cold? Did you peg the goods inside as pricey, or cheap? Did you picture abundance, or something more curated? — And WHY? Consider this video your appetizer to get you going ... and thinking. Reading New York's streetscapes this way — for clues to how Urban Retail Placemaking works — is exactly what we do in the eponymous course at Columbia Business School. More on the course here: https://bit.ly/RetaiPlacemakingIntro Want to join as an expert speaker, brand client, tour guide, content contributor... ? DM me!