From staying relevant to redefining the creator economy | Sam Thompson & Ben Hacker | EBLive! 2026

What does it take to stand out in today’s creator economy? In this engaging fireside chat from Elite Business Live 2026, Sam Thompson and Ben Hacker, co-founders of Content Jungle, reveal why content creation is no longer just for influencers or global brands. Whether you’re running a local bakery, scaling a franchise or leading a multinational business, your ability to tell authentic stories has become one of your biggest competitive advantages. Sam Thompson & Ben Hacker - Write up.docx Discover why: Authenticity consistently beats polished advertising Storytelling matters more than algorithms and trends Creator-led content often outperforms traditional marketing You don’t need expensive equipment or a huge budget to create engaging content Every founder has a story worth telling Taking action is more important than waiting for perfection Sam Thompson & Ben Hacker - Write up.docx Sam and Ben also discuss the future of the creator economy, how audiences have shifted from traditional media to individuals and brands, and why businesses that embrace content today will be better positioned for tomorrow. Sam Thompson & Ben Hacker - Write up.docx If you’ve ever thought, “I’m not interesting enough to create content,” this conversation might completely change your perspective. As Sam puts it, “A hundred views is better than zero.” Sam Thompson & Ben Hacker - Write up.docx 👍 If you enjoyed this interview, please like, subscribe and turn on notifications for more conversations with today’s leading entrepreneurs, founders and business leaders. #EliteBusinessLive #SamThompson #BenHacker #ContentJungle #ContentMarketing #CreatorEconomy #Storytelling #Entrepreneurship #BusinessGrowth #Marketing #SmallBusiness #PersonalBrand #BusinessStrategy #Leadership #digitalmarketing https://bit.ly/m/elitebusiness