How Crocs Turned Ugly Into Billions

Crocs went from one of the most mocked shoes in America to a $4 billion business without ever really changing the shoe. So what changed? From near collapse in 2008 to celebrity collaborations, Jibbitz, and a massive cultural comeback, this is the story of how Crocs stopped trying to escape the joke and turned it into it's biggest advantage. Subscribe for more stories about the brands, products, and strategies behind the companies we all know.