Omnichannel subscribers: how to manage them better with Chad S. White

Omnichannel campaigns have many moving parts by nature—it’s easy to get lost! In this recording, you’ll get actionable tips to better manage your omnichannel subscribers and increase cross-channel revenue. You’ll learn strategies for: Coordinating and optimizing cross-channel messaging, so omnichannel subscribers receive a cohesive and unified experience across channels. Creating additional omnichannel subscribers, since they’re worth so much more than single-channel subscribers. Mitigating churn among highly valuable subscribers. This session is from Litmus Live 2026 titled “Omnichannel subscribers & the growing urgency to manage them better.” 👋 Chad S. White is the GVP of CRM Strategy at Zeta Global, the AI-powered Marketing Cloud, as well as the author of four editions of Email Marketing Rules and nearly 4,000 posts and articles on digital marketing. A veteran of Oracle, Salesforce, and Litmus, he’s been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Chad was named the ANA's 2018 Email Marketer Thought Leader of the Year. ---------- 💡 Litmus Live is a multi-day virtual event packed with sessions and panels hosted by experts who live and breathe all things email marketing. 💻 Watch more Litmus Live sessions: https://lit.ms/Litmus-Live 👀 Read our 2026 Litmus Live recap: https://lit.ms/3OBVvh4 ✏️ Learn about Litmus Live: https://lit.ms/event