Stop Selling Retainers. Price Your Agency Like This.

Sam ran a local ads agency in home services and now teaches local Meta ads. He explains why free trials attract the wrong clients, when performance pricing works and when it doesn't, why he thinks quality over quantity is nonsense on YouTube, and the one spreadsheet he runs his whole business from. Chapters: 0:00 Retainers vs performance 4:34 Only charge for what you control 6:16 Two different buyers, two different sales calls 8:11 Performance to get in the door, retainer to keep them 9:21 Free trials attract bottom feeders 11:14 Always take a deposit 11:46 The DMs that actually get a reply 14:46 YouTube to email to community 16:40 Intros, structure and teasing the outcome 20:38 Editing in Descript with no editor 25:05 Quality over quantity is rubbish 26:18 Quarterly analytics deep dive with AI 28:23 Why shorts don't work for him 32:57 Why he hasn't cracked the main channel yet 36:26 One spreadsheet runs the business 40:45 Organise your AI operating system