Media Relations in the Age of GEO - On Record PR- Ep. 218

This episode of On Record PR explores how Generative Engine Optimization (GEO) is reshaping media relations, particularly for law firms. Leslie Richards shared that 90% of Google searches now generate AI-powered answers, making a credible and trusted online presence more important than ever. Becky Bergman explained that traditional earned media remains essential but is increasingly part of a broader digital ecosystem. Sarah Larson emphasized the value of authenticity and consistency across platforms. The conversation also examined how AI is changing the way journalists identify and evaluate potential sources. As these tools become more embedded in the media landscape, strategic content, a strong digital presence, and trusted relationships are increasingly important to successful media relations. Read more at https://www.onrecordpr.com Furia Rubel Communications provides integrated marketing and public relations services to professional services firms and businesses worldwide. Since 2002, our client-focused, data-driven strategic counsel has served as the foundation for marketing and PR programs designed to drive meaningful business results. Our experienced team helps organizations with everything from business development and strategic planning to public relations and crisis communications. Our multi-award-winning podcast, On Record PR, explores the strategies, trends, and insights that matter most to law firm leaders responsible for growth, innovation, and success. Created for law firm decision-makers—including managing partners, C-suite executives, executive committee members, and practice and industry group leaders—the podcast offers perspectives to help listeners navigate complex challenges, pursue strategic growth, and stay ahead in an evolving legal landscape.