How AI Is Rewriting Media Relations: Media, Credibility & Visibility - On Record PR- Ep. 201

Jennifer Simpson Carr and Becky Bergman explore how PR and media strategy are shifting in the age of AI, especially for law firms. Becky underscores the growing importance of a strong digital footprint, credibility, and visibility across multiple platforms. She stresses the need for accurate, easy-to-find information on firm websites, a balanced mix of media coverage, and ongoing relationship-building with journalists. Looking ahead, Becky anticipates that PR will become increasingly data-driven and technologically advanced while still rooted in trust and human connection. She also offers practical guidance for firms seeking greater media presence, such as reviewing their digital footprint, centralizing earned media, and actively engaging with reporters. Learn more at https://www.onrecordpr.com Furia Rubel Communications delivers integrated marketing and public relations solutions to professional services and business clients worldwide. Since 2002, our client-centered, data-informed strategies have formed the backbone of PR and marketing programs that support real business growth. Our experienced team is prepared to support your organization with everything from business development and strategic planning to public relations and crisis communications. Our award-winning podcast, On Record PR, provides deep insights and strategic perspectives for law firm leaders focused on growth, innovation, and long-term success. Designed for decision-makers—including managing partners, chiefs, executive committee members, and practice or industry group chairs—the show offers guidance for navigating complex challenges, driving strategic initiatives, and staying ahead in a rapidly evolving legal environment.