Inside LinkedIn's Internal AI Search Strategy - From the Woman Who Built It

LinkedIn saw AI stealing its search traffic so they built an AI search strategy to get inside AI responses. LinkedIn's AI Search Strategist, Brooke Weller, walks you through their full process on how to rank in AI search. https://makemedia.ai/ai-search-strate... You'll learn the content patterns to get AI citations, the URL tactic hiding in every post for LinkedIn marketing, and what she'd do with one hour a month of any executive's time to boost brand visibility inside AI. If you own your company's brand, comms, or marketing, this episode is your operating manual. CHAPTERS: 00:00 Building LinkedIn's AI Search Strategy from Scratch 06:30 The Tiger Team That Broke Company Silos 12:10 The Now-Public Guide That Went Viral Inside LinkedIn 17:52 What Should Alarm CMOs About AI Search 22:44 Brand Continuity and the Shrinking B2B Buyer Journey 28:59 How AI Hallucinates About Your Brand 31:19 Fast Ways to Create LinkedIn Content AI Will Cite 35:13 The 90-Day Plan: FAQs, Schema, Comparison Pages 43:59 LinkedIn's URL Golden Ticket for Every User 49:48 Who Should Post: Executives vs Company Pages 52:21 One Hour a Month with an Executive: The Exact Play About this podcast and host: Raj Khera is the CEO of MakeMEDIA, one tool for AI search strategy and content for B2B companies. He is past CEO and CMO of 3 SaaS businesses, growing them to successful multi-million dollar exits to public companies and is a bestselling author on technology marketing. Get the free bi-weekly AI Search Brief - AI visibility intel for executives, 3-min read:   / your-seo-coach-7101338505401757696   Connect with Raj and please subscribe to the Executive Signal podcast by MakeMEDIA: Follow Raj Khera on LinkedIn:   / rajkhera   Subscribe on Youtube:    • Executive Signal   Follow Brooke Weller on LinkedIn:   / brooke-weller-aeo-optimization   See Brooke's AI Search Masterclass: https://www.skool.com/learn-ai-search... LinkedIn's Free Guide to AI Optimization:   / introducing-a-guide-to-optimizing-your-own...