The B2B Podcast Strategy Behind a 2+ Million Listener Podcast

Learn the award-winning B2B podcast strategy from the producer behind 2M+ listens and 2 Webby Award wins. Ian Faison reveals his proven framework to drive business pipeline using carefully structured podcasts. INSIDE: 00:00 Podcast vs Webinars, Blogs, and Live Streams 05:59 Ian’s “Hierarchy of Audience Needs” 11:49 Aligning Business Goals Without Being Salesy 16:19 Real Driver of ROI: Originality 20:36 Case Study: “Murder in HR” - a Hit Fiction Podcast for a B2B Brand 26:09 How Creative Shows Open Conversations (and Pipeline) 32:11 Choosing the Right Podcast Host: Internal vs External 40:16 Guest Mix & Season Strategy 43:56 Promotion Strategy 50:55 Lean Launch Playbook Ian Faison:   / ianfaison   About this podcast and host: Raj Khera is a Founder and CEO of MakeMEDIA and past CEO and CMO of several SaaS businesses, growing them to successful multi-million dollar exits to public companies. He is a bestselling author on marketing and also the Publisher of MoreBusiness.com. Connect with Raj and please subscribe to the Executive Signal podcast by MakeMEDIA: LinkedIn - Raj Khera   / rajkhera   Youtube:    • Executive Signal