Secrets of the Leather Trade | Business Podcast | Founder’s Office with Sarthak Ahuja

In this episode of Founders Office with Sarthak Ahuja, Sarthak sits down with the founders of Craft & Glory — a homegrown brand redefining leather craftsmanship in India. From building a niche D2C brand rooted in durability and timeless design to scaling a global audience through slow fashion and made-to-order products, this conversation dives deep into what it really takes to build a differentiated consumer brand today. If you’re interested in building niche brands, D2C growth, and creating products that stand out in a crowded market, this is an inside look at a new wave of Indian entrepreneurship. Timestamps: 00:00 - Intro 01:35 - Levels of Leather Quality 05:27 - Sourcing of Leather by Type 09:32 - Raw Material Cost 12:51 - Hide by Animal 20:58 - Acquiring Foreign Buyers 25:16 - Pricing for the US Market 31:18 - Export Process & Logistics 36:59 - Whitespaces in Fashion 40:48 - Outro About the Host: Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 2.5 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East. About the Guest: Rohit Anand and Kaustuv Bhattacharya are the minds behind Craft & Glory, a homegrown brand known for its handcrafted, full-grain leather products. Together, they have built a distinctive D2C label that blends timeless design with durability, catering to a global audience seeking quality and craftsmanship. Director & Producer: Aditi Randev is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta, after her formal education in Fashion Communication from NIFT Delhi, and MBA in Marketing from MICA. She is the Creative Director at Niamh Ventures. LEGAL DISCLAIMER: The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice. © 2026 Niamh Ventures Pvt. Ltd. All Rights Reserved. This video and its content, including but not limited to text, graphics, images, logos, and information, are protected by copyright and other intellectual property laws. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from Niamh Ventures Pvt. Ltd. BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions. GUEST STATEMENTS: Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja. Information shared is based on personal experiences and may not be applicable to all situations. Guest appearances do not constitute endorsement of any specific products, services, or business methods NO LIABILITY: Niamh Ventures Pvt Ltd, Sarthak Ahuja, and all associated parties disclaim any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with the use of the information presented in this video. By watching this video, you acknowledge that you have read, understood, and agree to be bound by this disclaimer.