How much to spend on marketing your dental practice

Three numbers decide your marketing budget. Not a percentage from an industry survey. If you want us to look at where your patients are leaking between the click and the chair: https://calendly.com/flowcompany/clin... If you've just opened, or you're shifting into private practice, a percentage of your current revenue is a percentage of a number you don't want to keep. This video walks the actual math: what a patient is worth to you, what you keep of it, and what it costs you to bring one in. Then where that money goes channel by channel, what $3,000 in Google Ads really buys once it hits your front desk, and what I'd spend first if the whole budget is $500. I also show our own numbers. $374 in a July stretch, four booked appointments, roughly $94 each. The worksheet page from the video: https://drive.google.com/file/d/1Fdz4... Questions, drop them in the comments. Chapters 0:00 Why every source gives you a different percentage 1:07 The three numbers that answer this instead 1:20 What a patient is actually worth 1:57 What you keep after labs, hygiene, and rent 2:15 What it costs you to bring one in 2:38 The 3 to 1 rule 3:26 Our own numbers 4:04 Where the money goes: the menu 4:31 Local Service Ads 5:02 Google Ads 5:23 SEO and the timeline nobody tells you 6:04 Meta: demand you create, not demand you capture 6:38 What $3,000 in Google Ads actually buys 7:35 If your whole budget is $500, spend it in this order 10:03 Why ads are third and fourth, not first 11:03 When spending more is the wrong answer 12:50 Percentages by stage, if you still want one 14:04 Your homework