Lessons in Global CDP Success - Boehringer Ingelheim | CDP World 2024

Learn how the world’s largest private pharmaceutical company elevates customer experiences throughout the world. Hear from Ross Wiiliams, Global Capability Owner: Data Driven Engagement at Boehringer Ingelheim, for lessons learned from their CDP journey and their approach to expanding into key markets rapidly and efficiently. This session is from CDP World 2024, powered by Treasure Data. Want the slides from this presentation? Sign up for Treasure Data’s Level Up community to get exclusive access: https://bit.ly/4hFW9nY Chapters 0:00 Introductions 3:21 Challenges in customer engagement 6:23 Customer experience expectations 8:05 Creating exceptional customer experiences 9:01 The role of customer data platforms 12:08 Scaling customer engagement globally 13:53 The golden data foundation explained 15:56 Efficiency gains in implementation 17:21 Cross collaboration for success 19:46 Key takeaways for organizations