Inside Uber’s Ad Platform: What’s New for 2025 | IAB UK Upfronts ’25 | Uber

Today’s digital natives want more than impressions—they want connections that stick. Uber Advertising revealed how brands can move beyond being seen to being remembered, by meeting audiences where culture happens: in the everyday moments of life on Uber. From major city events and product drops to spontaneous cultural sparks, Uber is the stage where it all unfolds. In this session, Uber lifted the lid on how their Creative Studio is designing experiences that feel authentic to Uber, unforgettable to our users, and high-impact for brands. Discover how premium partnerships, bold activations, and culturally relevant storytelling create deeper engagement, drive buzz, and scale meaningful impact. Website: https://iabuk.com/ Instagram:   / iabuk   LinkedIn:   / iab-uk   Flickr: http://www.flickr.com/photos/iabuk/