From Rogue Pet to Unruly: Cultivated Pork Pet Treats ft. Paul Bevan

After six years of deep R&D, Magic Valley is getting cultivated meat into the hands (and mouths) of Australians, starting with dogs. Founder Paul Bevan sits down with CoLabs co-founder Sam Wines to talk about Unruly, Australia’s first pet treat made with cultivated meat. We cover: – Why Magic Valley started with pet treats before human food – The moment cultivated meat stopped being a science experiment and became a product – What they learned when Drop One reached real customers (and their dogs) – How cultivated pork is grown from a small sample of pig cells, with no slaughter and no antibiotics – Why the brand is deliberately a little unruly Featuring Kentucky, the latest addition to the Unruly team. 🐾 TRY UNRULY Grab a pack of Unruly Bites and be part of the next drop: [https://getunruly.com.au/ 🧪 CHECK OUT COLABS CoLabs is Australia’s home for bio and deep tech. We provide lab space, coworking and support for founders building the future, including Magic Valley. Book a tour or find out how to join: https://colabs.com.au 📖 WHY WE BACK CULTIVATED MEAT Read why we’re supporting the development of a cultivated meat industry in Australia: https://colabs.com.au/community/why-w... Side note: Unruly Bites are a treat, not a complete diet. #CultivatedMeat #Unruly #MagicValley #CoLabs #FutureOfFood #PetFood #Melbourne #biotechnology