AAAW NYC 2026 | Panel 2: Agentic Orchestration and the Ecosystem

Putting agents to work inside one platform is one thing. Making them operate across an entire advertising ecosystem is another. In Panel 2 of Agentic Advertising At Work (AAAW) NYC 2026, leaders from across the ecosystem discuss what needs to happen for agentic advertising to work at scale. How do agents operate across platforms, publishers and infrastructure? What needs to be shared between different players? What should remain competitive? And how could agentic orchestration reshape the way the programmatic ecosystem works together? Featuring: Tom Glorio — Product Partnerships, Samsung Miles Brehm — Sr. Director of GTM Strategy, Yahoo Adam Royle — Head of Strategic Partnerships, Universal Ads Moderated by Todd Randak — General Manager, CTV, DoubleVerify Agentic Advertising At Work is an Olyzon event created to move the conversation around agentic advertising from theory to practice. Its first edition took place at Lightbox NYC during Advertising Week New York. Discover Olyzon: https://www.olyzon.tv/