AAAW NYC 2026 | Panel 1: Media Buying in the New Era of Agentic AI

How is agentic AI changing the everyday work of media buying? In the first panel of Agentic Advertising At Work (AAAW) NYC 2026, practitioners working at the intersection of media, technology and AI discuss how agents are changing the way campaigns are planned, activated and optimized. What are agents already taking on? What should remain with the team? Where does human judgment matter most? And how could the role of planners, traders and ad ops teams evolve as agentic technology becomes part of the workflow? Featuring: Sydney Brower — Programmatic Specialist, InterMedia Advertising Julie Lorin — Solutions Architect Lead, Olyzon Ian Orekondy — Head of Product, Analytics and Innovation, Method1 Moderated by Erich Wasserman — MediaMath Agentic Advertising At Work is an Olyzon event created to explore what agentic advertising changes inside real advertising workflows. Its first edition took place at Lightbox NYC during Advertising Week New York. Discover Olyzon: https://www.olyzon.tv/