Why None of Us Saw Cyberpunk Coming Apart I Michal Nowakowski. joint CEO, CD PROJEKT RED

Cyberpunk 2077 sold 13 million copies in ten days, then Sony pulled it from the PlayStation Store. CD Projekt Red joint CEO Michal Nowakowski was the one taking the calls. He walks through what actually broke, why the investors weren't the reason, and how the studio went from a Polish box distributor to owning The Witcher outright. Plus the transmedia strategy, the move to Unreal Engine 5, and why Poland built the strongest gaming ecosystem in Europe. Chapters  00:00 From Polish distributor to a global studio  04:43 Buying The Witcher rights  08:15 Why owning the IP was non-negotiable  14:12 Poland's coding culture and the talent pipeline  18:54 Scaling to 350 developers on The Witcher 3  26:16 The Cyberpunk 2077 launch and the hardest week  34:03 The decision to fix the game instead of cutting losses  39:14 Unreal Engine 5 and rebuilding production  43:51 Transmedia, Netflix, and keeping games at the center  49:49 What makes the Polish gaming ecosystem work