How Chriselle Lim Built a Viral Brand | Sculpt & Spill

Chriselle Lim is a powerhouse entrepreneur, content creator, and founder of the viral perfume brand Phlur. In this candid conversation with Megan, Chriselle opens up about building her business during one of the toughest times in her life, navigating motherhood and co-parenting, and why embracing change has been key to her success. She shares her best (and worst) business advice, how she stays authentic on TikTok, and the creative process behind choosing viral scents. Plus, she discusses how she teaches her kids to approach social media critically - helping them understand that not everything online is real and the effort behind content creation 💪 TRY MEGAN & CHRISELLE'S WORKOUT Get access to their 10-minute sculpt class inside The Sculpt Society - available when you sign up! ✨ JOIN THE SCULPT SOCIETY ✨ Commit to less to show up more! The Sculpt Society is the #1 Sculpt & Dance Cardio workout designed to empower women through movement. 🛍️ Use code FF25 for 25% off your first month + a 7-day free trial! Sign up here 👉https://thesculptsociety.com/pages/ch... #ChriselleLim #Phlur #Entrepreneurship #Motherhood #CoParenting #TikTokGrowth #PerfumeBrand #AuthenticityOnSocialMedia #BusinessAdvice #MeganRoup #TheSculptSociety 00:00 Intro 00:32 Building Phlur 06:56 Advice for getting started 10:05 Best & worst business advice 12:12 Imposter syndrome 13:35 Longevity as a creator 16:12 Co-parenting 19:25 Favorite Phlur launch