Local SEO: How To Get Found And Chosen By More Customers

Ep185 - Getting found locally means showing up on Google, in AI answers, and in your community. Getting chosen starts with running a business customers want to recommend. Free Endless Customers Assessment → https://www.impactplus.com/endless-cu... In this episode, Bob Ruffolo and IMPACT coach Allison Belles discuss how local service pages, customer reviews, and community relationships help buyers find and choose your business. Allison recommends service-specific pages built around core metro areas, with sections covering nearby towns served, pricing, services, local reviews, warranty comparisons, and an easy way to schedule. She also explains the value of detailed customer reviews and showing up through sponsorships, local news, and collaborations with trusted local creators. Bob's advice: fix the business first. Then build your messaging around the things you do especially well and can back up with proof. Questions Answered • How are local customers using ChatGPT and Google AI Overviews to find businesses? • What should a local service page include? • Do I need a separate location page for every town I serve? • Why do specific customer reviews matter, and how can I ask for feedback? • How can sponsorships, local news, and community collaborations help attract customers? Chapters 00:00 How do you become the first company local buyers find? 01:55 How are local buyers finding businesses now? 06:39 Why do detailed customer reviews matter? 08:53 Why should you fix your business before your marketing? 19:53 What should a local service page include? 21:45 How many location pages does a local business need? 24:53 How do you prove the claims on your local pages? 28:57 How does the sales experience earn recommendations? 31:44 How can community involvement help attract local customers? 34:42 How should a local business work with social media creators? 38:44 How can helping someone first build your reputation? Resources Episode Article: https://www.impactplus.com/endless-cu... Free Assessment: Is Your Marketing Ready for the Next 5 Years? https://www.impactplus.com/endless-cu... What Is the Endless Customers System? https://www.impactplus.com/endless-cu... About Bob Ruffolo Bob Ruffolo is the founder and CEO of IMPACT, a sales and marketing training organization. He has spent more than two decades helping business owners and marketing leaders grow through trust and education. He hosts the Endless Customers podcast to share practical lessons and examples from real businesses. Connect with Bob on LinkedIn:   / bobruffolo   About Allison Belles Allison Belles is an Endless Customers coach at IMPACT with nearly 18 years of marketing experience. She helps companies build trust with buyers in the markets they serve. Her rule for clients: “Unsaid or unclear expectations are just preset disappointments.” About IMPACT IMPACT is a sales and marketing training organization that helps business owners and their teams build the most trusted brand in their market. Through the Endless Customers System, IMPACT coaches companies to create content that educates buyers, builds trust, and supports consistent revenue growth. Website: https://www.impactplus.com Privacy Policy: https://www.impactplus.com/privacy-po... Free Assessment: https://www.impactplus.com/endless-cu... Subscribe 🎧 Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market. #EndlessCustomers #ContentMarketing #B2BMarketing #LocalSEO #LocalMarketing #GoogleReviews #AEO #HomeServices #SmallBusinessMarketing