AI Is Describing Your Business Wrong (And It's Costing You Buyers)

Want to know how visible your business is in AI search? Get a free AI visibility audit: https://emgigroup.com/ai-visibility-a... Watch next:    • How ChatGPT Decides Which Software to Reco...   A couple of months ago I asked ChatGPT to recommend an agency, and I went in already sold on the one company it described. That is how your buyers research you now. They read an AI summary of your business, and that summary is built from everything said about you across the web, not just your own website. In this video I break down where that description comes from and how to take control of it. We cover entity SEO, the knowledge graph, and why consistent brand mentions decide whether AI search tools recommend you or skip you. Then I run a live ChatGPT test in a deliberately boring industry, build a buyer persona, and write a brand fact sheet for EMGI Group on camera --- Connect with me here: LinkedIn:   / matt-emgi   Website: https://emgigroup.com/ --- Timestamps: 00:00 How ChatGPT picked my agency 01:05 The buyer you will never meet 02:03 How an accounting firm fixed its positioning 02:45 Who I am and what EMGI Group does 02:59 From keywords to entities 04:46 Disambiguation: why consistency decides if you get cited 07:00 Semantic triples and schema markup 08:14 Specific facts beat vague adjectives 09:04 Live test: ChatGPT picks an accounting firm 11:49 Speak your buyer's language 12:54 Building a buyer persona sheet 16:16 The one page brand fact sheet 17:07 Building EMGI Group's fact sheet live 19:51 3 ways to use your fact sheet 21:39 The service page template 22:28 Your homework for tonight