Before You Pay for "AI SEO", Watch This

Get a free AI Visibility Audit from EMGI: https://emgigroup.com/ai-visibility-a... Watch our ConstantHire SEO case study here:    • How a Small Team Got 44 Sales Calls/Mo Fro...   Most companies are being pitched AI SEO, GEO, AEO, LLM SEO, or whatever this week’s acronym is. But is this actually a completely new discipline, or is it simply what strong SEO has required for years? In this episode, I sit down with SEO specialist Alex Koch to unpack the connection between entity SEO, AI visibility, brand mentions, and the Helpful Content Update --- Connect with me here: LinkedIn:   / matt-emgi   --- Connect with Alex Koch here:   / alexkochseo   --- Timestamps: 0:00 Why AI SEO is not a new discipline 2:27 Alex’s affiliate SEO story 5:31 How Google reclassified a site and killed revenue 6:20 Entity SEO vs AI SEO 8:01 What is a Google entity? 9:20 How newer brands build their Knowledge Graph 10:22 Can cheap press releases help AI visibility? 11:18 Link building in small niches 11:50 How to get mentioned in competitor listicles 13:44 Why brand-mention wording matters 15:36 Check what AI models think about your brand 16:45 Press syndication rules for B2B companies 17:54 Is Reddit worth it for your business? 18:53 Why smaller brands should own their subreddit 20:33 The best free action for a newer brand 21:29 Can someone understand your website in three seconds? 22:11 The core lesson: entity SEO and consistency 22:38 Watch the Constant Hire SEO case study next